Promotional policies
Promotional policies
Purpose and Importance of Promotional Policies in Sabrah Pharma & Enopharm : This policy outlines the promotional policies for pharmaceutical products marketed by Sabrah Pharma and Enopharm. Adherence to this policy is essential to ensure ethical, compliant and responsible promotion of our products and to maintain the trust of healthcare professionals, patients and the public.
Key Definitions
Promotion
Any activity aimed at influencing the prescribing, purchasing, or use of a pharmaceutical product, including advertising, marketing materials, educational events, and interactions with healthcare professionals.
Pharmaceutical Product
Any medication, vaccine, or other therapeutic agent intended for human use.
Healthcare Professional
Any individual qualified to prescribe, dispense, or administer pharmaceutical products, including physicians, pharmacists, nurses, and other allied healthcare providers.
Why are these policies important?
Ethical conduct:
Upholding ethical standards in promotion builds trust with stakeholders and ensures patients receive appropriate treatment.
Compliance with regulations:
Adherence to relevant laws and regulations protects our companies from legal and financial repercussions.
Product safety and efficacy:
Accurate and balanced promotion ensures healthcare professionals make informed decisions about prescribing our products.
Ensuring patient safety:
Responsible promotion promotes the appropriate use of our products, ultimately contributing to better patient outcomes.
By following these guidelines, Sabrah Pharma and Enopharm can ensure that their promotional activities are ethical, compliant and contribute to positive health outcomes.
Commitment to ethical and compliant promotion
Commitment to conduct promotional activities in an ethical manner, compliant with all applicable laws and regulations and compliant with the highest industry standards. We strive to achieve this through the following principles:
Transparency: We will be transparent in our communications, disclose our financial relationships with healthcare professionals and clearly distinguish between promotional and scientific content.
Accuracy and balance: All promotional materials and activities will provide accurate and balanced information about our products, including risks and benefits.
Objectivity: We will avoid promotional materials that are biased, misleading or make unfounded claims.
Respect: We will interact with healthcare professionals in a respectful and professional manner, avoiding any form of coercion or undue influence.
Allowed and Prohibited Promotional Activities
Allowed
Educational events
Scientific conferences, workshops, symposia, and other educational activities aimed at providing healthcare professionals with up-to-date information about our products.
Digital marketing
Websites, social media platforms, and other online channels used to disseminate information about our products, following industry best practices.
Promotional materials
Brochures, leaflets, and other materials that provide balanced information about our products, adhering to regulatory requirements.
Healthcare professional interactions
Meetings with healthcare professionals to discuss the potential benefits and risks of our products, adhering to appropriate gift and hospitality guidelines.
Prohibited Promotional Activities
Misleading or exaggerated claims
Making unsubstantiated claims about the efficacy or safety of our products.
Off-label promotion
Promoting our products for uses not approved by regulatory authorities.
Comparisons to competitor products
Engaging in unfair or misleading comparisons with competitor products.
Direct-to-consumer advertising
Promoting prescription drugs directly to consumers, unless permitted by regulations.
Promotional Material and Activity Approval Process
All promotional materials and activities must be reviewed and approved by a designated internal committee before being disseminated. This committee will ensure materials comply with these policies, regulatory requirements, and ethical standards.
Gifts, Meals, and Hospitality:
We recognize the importance of building relationships with healthcare professionals. However, any gifts, meals, or other forms of hospitality offered to healthcare professionals must be:
- Of minimal value and infrequent.
- Provided for legitimate educational purposes.
- Not linked to any specific prescribing or purchasing decision.
- Compliant with all applicable laws and regulations.
Monitoring and Enforcement
Ensuring Compliance with Promotional Policies
Sabrah Pharma & Enopharm are committed to upholding the highest standards of ethical and compliant promotional practices. To ensure adherence to these policies, we have established a comprehensive monitoring and enforcement framework.
Monitoring Activities:
- Internal Audits: We conduct regular internal audits to assess compliance with these policies across all promotional activities and materials.
- External Audits: We may engage external auditors to conduct independent reviews of our promotional practices.
- Reporting Mechanisms: We encourage employees and healthcare professionals to report any suspected violations of these policies through established channels.
- Regulatory Reporting: We comply with all regulatory reporting requirements related to promotional activities and potential violations.
Consequences of Non-compliance:
We take any violation of these policies seriously and will address them promptly and effectively. Potential consequences of non-compliance may include:
- Disciplinary Actions: Disciplinary actions for employees may range from verbal warnings to termination of employment, depending on the severity of the violation.
- Corrective Action: We will take corrective action to address any identified violations, including revising promotional materials, retracting misleading information, or implementing additional training.
- Reporting to Regulatory Authorities: We may be required to report serious violations to regulatory authorities, which could result in fines, product recalls, or other sanctions.
- Reputational Damage: Non-compliance can damage our company’s reputation and erode trust with stakeholders.
We are committed to fostering a culture of compliance within our companies, where employees feel empowered to raise concerns and report potential violations without fear of retaliation.
By implementing these monitoring and enforcement measures, Sabrah Pharma & Enopharm can ensure that their promotional activities are conducted ethically and compliantly, fostering trust with stakeholders and contributing to a positive healthcare environment.
To receive a copy of this policy in print, please contact us via email info@spm-ye.com
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